Preservation & Encouragement
The mission of the Heritage Radio Society is the preservation and encouragement of traditional American popular music. Historians have been able to preserve the great names and events of our history. It is up to organizations like Heritage Radio Society to do the same for our music. WYAR believes that such musical names as George M. Cohan, Richard Rodgers, Oscar Hammerstein, Lorenz Hart, Irving Berlin, George and Ira Gershwin, Jerome Kern, Sigmund Romberg, Benny Goodman and Glenn Miller (just to name a few) form a unique treasure that must be preserved for all to enjoy.
If the arts are the emotional record of history, WYAR uses entertainment as an educational tool, to show how music both reflects and directs history. We believe that the music of past times can give us, today, a glimpse of what it felt like to be there, then. The station is not only instructive, it is nostalgic and fun, comic and poignant, inspirational and reflective – the way art, and life itself, should be.
We make a landmark difference in supporting Education and the Arts community in Greater Portland. We open our studio doors wide to local high schools and local musicians. We also run publicity spots (Public Service Announcements) for charitable or educational organizations free of charge.
PATRONAGE OF OUR UNDERWRITERS IS SUPPORT FOR WYAR! Tell them you heard their message and thank them for their help keeping the music playing. (Click these links to visit their websites)